These are some shots of a recently completed project for a local IT company called Rove. The project involved a set of icons to be used in their soon to be released series of IT focused apps for mobile devices. The creative brief essentially required a set of icons that would represent the function of the app, adequately support the company brand and ensure a consistent look and feel across the products. The company is undertaking a series of these types of apps and needed to set an open yet adaptable guideline for future icons. Below is the finished series for the Notification, Exchange and VMware apps. Once the design is completed, its an entirely different task to create the finished assets in the appropriate sizes and for the different platforms. I suppose it would be a designer’s pipe dream to think that the different device manufacturers could settle on a standardized spec for graphic assets.

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This is the principal webpage for our client Marmuse. They are a “referral marketing” company that is targeting the healthcare professional. Essentially, they help these “last mile” professions optimize their referrals. Almost all Dentists, Doctors and other small healthcare related businesses rely on referrals from their clients and other professionals. Marmuse helps these companies by implementing industry best practices to refine their referral success.

This was a quick and dirty project with no budget and no time (what else is new). The page leverages the YAML templates used to build the pilot project site borovayorthondics.com for Marmuse. The creative brief here was pretty simple; Marmuse targets healthcare related businesses and the target market should be able to identify themselves in the visual design. The color palette and the visual imagery are vague enough to imply some generic “health care” service without being too specific. Probably more interesting to the nerds is that this site ( and all the client pilot sites) will be moving to the Google Apps. engine. The traditional LAMP hosting is proving to be too restrictive and kludgy for the anticipated interactive feature sets that will be incorporated into the project sites. I’ll keep you posted on the interesting results as they go live.

We flipped the switch on a new website project a week ago.

This is one of the first of several pilot projects for our client Marmuse. They are a “referral marketing” company that is targeting the healthcare professional. Essentially, they help these “last mile” professions optimize their referrals. Almost all Dentists, Doctors and other small healthcare related businesses rely on referrals from their clients and other professionals. Marmuse helps these companies by implementing industry best practices to refine their referral success.

This first pilot client is a local orthodontist. In this case, Marmuse was starting with a clean slate. Like many mature businesses, Borovay Orthodontics lacked any real web presence, branding or even a declared business strategy. Much of the ground work has been completed and they are now starting to implement the various tools and metrics that will hopefully improve the company’s business.

I have a design firm to, ideally, work on things that interest me.

Kevin Deevey Architect Inc is an experience design firm. I’ll spare you the details of the business plan, but fundamentally we are a design agency. It doesn’t really matter what the “stuff” is. I feel we have a process and method that will provide a compelling experience as an eventual result. Given our size and capabilities, we do need to pre-qualify our clients in order to provide the highest quality service.

Recently, we entered into an arrangement with a startup venture. I found (and still find) the business idea compelling  and reflects some thoughts I had on this type of venture in the past. Suffice it to say, the business is about providing “last mile” businesses with effective and useful web based marketing collateral. Smaller, regionally focused businesses now have the capability to leverage the powerful marketing tools used by the Fortune 500 web companies. Many of these “small” businesses have relied solely on the “Yellow Pages” as their only vehicle to communicate with their market. Our contribution is to provide digital media design for the initial pilot customers. (more…)

Although not really breaking news, we’re happy to announce that the redesign for the Klocwork.com website has gone live.

Our first iteration of the site was released about a year ago. It integrated a refreshed and more evocative brand imagery that suited the nature of the company’s business. This current design is a refinement of the key themes initially developed.

Klocwork provide “static analysis” software. Essentially, they have a series of tools that automate the identification of defects in software code. The have found a niche in helping companies that produce significant amounts of code (multiple millions), commonly measured as “LOC” or “lines of code”. Their name is actually a reference to that measure (KLOC being a “thousand lines of code”). This fundamental aspect of their business was the core to the brand identity developed by KDA. Previously, Klocwork has been frustrated by agencies representing their “metier” in binary code images (meaning 1′s and 0′s). The truth is that “source code”, the actual machine instructions, is very different from the “binaries”, or the compiled code. We printed out some source code and meticulously cut it up and photographed it in our studio. Funny side story; a developer discovered some Klocwork marketing material in a coffee shop in Europe, he quickly recognized that the source code represented in the image was something he had written for Mozilla as part of an open source endeavor. Weird eh? The beauty of this insight (the lines of code thing) into their brand was that we were able to leverage the idea into numerous variations that were consistent and compelling. For the first time in the life of the corporation, the brand image was a) relevant, b) consistant across all their marketing endeavors and c) compelling to their customers and staff.

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