This is the principal webpage for our client Marmuse. They are a “referral marketing” company that is targeting the healthcare professional. Essentially, they help these “last mile” professions optimize their referrals. Almost all Dentists, Doctors and other small healthcare related businesses rely on referrals from their clients and other professionals. Marmuse helps these companies by implementing industry best practices to refine their referral success.

This was a quick and dirty project with no budget and no time (what else is new). The page leverages the YAML templates used to build the pilot project site borovayorthondics.com for Marmuse. The creative brief here was pretty simple; Marmuse targets healthcare related businesses and the target market should be able to identify themselves in the visual design. The color palette and the visual imagery are vague enough to imply some generic “health care” service without being too specific. Probably more interesting to the nerds is that this site ( and all the client pilot sites) will be moving to the Google Apps. engine. The traditional LAMP hosting is proving to be too restrictive and kludgy for the anticipated interactive feature sets that will be incorporated into the project sites. I’ll keep you posted on the interesting results as they go live.

This entry was posted on Friday, January 22nd, 2010 at 9:26 am and is filed under Advertising, Design, Graphic Design, User Experience Design, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.