project profile: Klocwork corporation >
Klocwork is a leading innovator of enterprise-class source code analysis tools for mission-critical software development. They have helped hundreds of software development organizations create better code.Klocwork delivers tools that enable developers identify critical security vulnerabilities, quality defects and architectural issues quickly and accurately. Klocwork products integrate within the normal development environment, enabling risk assessment and fast critical-bug fixing in mission-critical C, C++ and Java software.
As part of previous product design work, we provided Klocwork with a new corporate visual identity strategy. Building on this design work, we provide the company with a complete redesign of their website. We were recently awarded the ongoing maintenance and development contract for their online asset. We are responsible for the development of all their marketing and communication collateral, ranging from technical papers to booth design.
The following are selected examples of collateral designed for this client;
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klocwork.com
The current iteration of the corporate website was launched in early 2008 after an intensive redesign. Building on new corporate identity design work completed in 2007, the new website attempts to communicate the values and mission of the corporation.
The "lines of code" motif is carried thru several of the site sections. This same concept is used in most of the marketing and communication collateral, providing them with a strong and consistant visual design.
We are now responsible for the maintenance and development of the corporate website.
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klocwork insight product overview
As part of the recent launch of Klocwork Insight, we prepared a 3 minute Flash based overview of their flagship product. The project included the professional recording of voice over narration, editing and sychronization with a compelling visual explanation.
This asset forms part of their core communication strategy for the product. Several variations have been completed to suite seperate deployment strategies.
Follow the link below to view the product overview.
view presentation >>
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corporate visual identity
The client requested a single, compelling visual representation of their value proposition. Past efforts were professional but lacked any insight into their business and commuicated poorly to prospective clients. Leveraging our skliis as information architects and UI designers, we were able to synthesize the fundamental message and represent it in one concise image. The insight in this case was "managing lines of code". This motif provided the foundation for several ideas in communicating the client pain and the product solution. The paperclip in this case represents the harnessing or containment of "code". This same strategy is used throughout their marketing assets.
We produced and supplied all the stock photography in house, ensuring a unique and distinct ad strategy.
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klocwork Insight wordmark & collateral
Insight is the flagship product for Klocwork. This design effort required the elaboration of a product workmark that would work well with the existing corporate identity. Using subtle typography and color strategies, we provided them with a successful and evocative brand.
This work was the catalyst for further corporate visual identity projects mentioned above.
The sample provide is one of the web banners produced as a more comprehensive marketing campaign.
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Corporate and product schematics
In addition to high level brand development, we provide all the graphic design for marketing and communication campaigns. Klocwork has identified the importance of carefully considered schematics and diagrams for product literature. As part of several of these assets, we have provided insightful and graphically sophisticated collateral to assist in reinforcing their value proposition and mission. |
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